Public Affairs Communication Strategies

Allowing citizens to express their individual rights requires knowledge and understanding of the role of government in a society. Recognizing the need to inform the public of the workings of government and thata mature media plays an important role through following and monitoring the government’s actions goes a long way towards transparency and public trust. This breakout session covers a range of issues including policies that can help the government reach out to its citizens. Topics of discussion include:

•     The role of media in the society

•     Ethics in media and communication strategies

•     Public Affairs– Challenges and opportunities